5 Things That Can Make a Logo Stand out

A logo is the face of a business, and it’s one of the first things that a customer sees when they interact with a company.  Companies spend lots of money to create logos that will resonate with their customers and potential customers, but sometimes logo design services miss on some simple details that would have made all the difference.

It’s all about simplicity. Logo design service providers often make logos that are too busy with lots of details and colors, but the best logo designs are simple and recognizable with very few colors if any at all.  According to logo designers in the USA, many companies will choose a logo with little or no color so it can be used on any background color.  If your logo is too busy with lots of colors, it will not reproduce well when printed on light or dark backgrounds or when folded for packaging. This article lists some of the steps logo design service providers often miss that might make a logo stand out.

Make your logo recognizable

Wouldn’t it be great if you can use logo designs for your business, but logo designs are expensive? This is not the case anymore. With logo design services in USA, it became easier to get affordable logo designs for your business.

Today, logo design service providers offer different kinds of logo packages which makes customization possible at an easily affordable cost.

However, while you may get affordable logo designs for your business, still it is important to design a logo that can be easily recognized by the customers.

Luckily, there are some tips and tricks to make your logo recognizable:

• Check out other logos in the same industry and learn from them: If you want people to recognize your business from other businesses, it is important that you learn more about the logos in your industry.
• Study your competitors: You can even study your competitor’s logos to see how they are identifying their products and services when compared with yours. This will give you an idea of what differentiates both of you.
• Pick up a unique color scheme: Using a particular color scheme is always a great way to remember your logo.
• Make the logo readable: There are two ways of doing this – you can make a simple and easy-to-read design or you can make it more intricate with some intriguing symbols that will give people an idea about what your business is all about.
• Make it look good on everything: The key to making your logo recognizable is to make sure that it looks good in all kinds of media – whether you use them on the internet, print media, or any other kind of advertising material.
• Add a symbol with it: A simple, attractive and easily identifiable symbol will make your logo more memorable.
• Add a tagline: Your business may be famous enough, but having a short and catchy tagline will help people remember your brand better.
• Use only one color in your design: It is always better to pick up a single color for the background of the logo which you can combine with any other color.
• Use black and white colors for the logo: Just because it is called a logo. It doesn’t mean that you have to use several colors in it. Using just monochrome colors will give an overall professional look to your logo design.
• Ensure that the letters are clear: It may sound pretty obvious. But many people make the mistake of not putting enough time into designing a logo for their business. Make sure every letter in the logo is clear and readable when you print it out in black and white.
• Keep a balance between text and images: If you are going to add any symbol or image with your logo. Ensure that the text of your logo remains readable and stands out.
• Enlist the help of a professional: When it comes to designing logos. You can never go wrong with enlisting the help of a professional logo design company. Like ours which will make sure that every minute detail in your logo is perfect.

Use a unique font that is memorable

A unique font can make your logo or brand stand out and be more memorable. When people think of a company (such as Coca-Cola, Apple, Nike), they often recognize their logos first and foremost. A classic way to create this connection between something specific and an image is the use of a symbol. That represents what’s being sold or given away. For example, Nike uses the sign of their sneakers to epitomize what they’re all about. However, there are other ways to create this memorable brand identity than through images.

Custom fonts make it easy for your business to have a unique logo. That truly represents what you do or who you serve while also giving consumers something catchy and familiar. The visual representation is not the only way to make a logo. This form of design is called non-visual communication and it’s becoming an increasingly popular type of advertising. Because it helps people recognize, relate to, and remember brands they interact with every day

Create an icon or symbol to represent your company’s values

Do you know what colors, shapes, and images you want to use as the foundation for your company’s brand identity? Creating a symbol or icon that represents those values is a great way to establish a consistent visual representation of your business. Many companies include symbols as part of their logo designs. In some cases, they use an image instead of or in addition to a logo font.

Companies represent their values through branding by using icons or symbols. That helps build a consistent brand identity across marketing materials, signage, and other types of advertisements. Here’s how to create an icon or symbol for use in company branding

How do you plan on using your symbol? Before creating a design for your business, think about the different ways you want to use your icon or symbol, as well as its size and color palette. The design will depend on how it is being used and where it will be displayed.

Once you have a clear idea of what you plan to do with your symbol or icon, you can begin creating a design for your company brand.

Keep the logo simple and clean

Your logo may be the first thing that people see, but it’s important that it should be simple and clean.

Simple: Your company name should be easy to read and understand without having to search online or ask someone. For example, your logo should have a catchy design, but avoid using more than 2 colors or a complicated texture.

Clean: Your logo should have an overall clean and professional look so that it can reflect your company well. Avoid anything raunchy, overly “cartoony” or out-of-place in the design unless they fit with your branding. For example, you wouldn’t want a cartoon of a hotdog as your logo unless you are actually a hotdog joint.
“Remember, the cleanliness of your logo design will reflect upon your company’s image so make sure it is professional looking!”

Choose colors that are appropriate for your industry

If you want to choose a color scheme for your logo. The first thing you need to do is determine which colors are appropriate for your industry. That may seem pretty obvious, but there’s a little more to it than just picking any old’ color from the crayon box. That catches your eye, so in this article, we’ll go over some basic best practices for choosing a color scheme that works in your industry.

Your logo is the face of your business. So it’s important to find colors that bring out the personality and style of what you do well. You also want colors that will resonate with your target audience – because if they aren’t going to remember your logo. You probably won’t get many repeat customers. Your logo is what’s going to represent your company, so it should stand out against all the other logos. That is out there, and if you’re in an industry where no one else uses bright colors. Then by all means go ahead and grab those crayons!

Try not to use more than three colors in your logo, and try to use a limited color palette. For a better idea of a limited color palette, here’s a helpful infographic from Think Creative Collective:

You can use different types of fonts to match the colors you have chosen. Like if you have dark blue as your base color then you can go for more sleek and sharp fonts.