Powerful Shopify SEO Tips to Get More Customers

As a business owner, you know that having a strong online presence is key to success. This is especially true if you’re selling products or services through an eCommerce platform like Shopify. While there are many ways to improve your Shopify SEO, we’ve compiled some of the most powerful tips to help you get more organic traffic and sales.

1. Write for Humans

Remember to write like a human, not like an algorithm! While search engines are getting better at understanding natural language, it’s still important to make sure you write your copy in clear, concise terms. This should go without saying but a long-winded wall of text blog posts aren’t helpful.

2. Optimize Your Title Tags

Title tags are the search engine equivalent of business cards; they’re used to “introduce” your products or services, and that introduction had better be good. They must be unique to each page of your site (though there’s no need to create a new one for every product), and they should accurately reflect the content of the page.

3. Utilize Product Bullet Points

When you’re writing about your products, be sure to use bullet points to list the key features and benefits. This makes it easier for customers to scan and understand what your product does, making them more likely to buy.

4. Optimize Your Meta Description

Include a compelling meta description that accurately describes your product or service, and makes the reader want to click through to your site. This is another opportunity to reach potential customers with a brief but powerful summary of your business.

5. Leverage Social Shares

One of the best ways to get your Shopify SEO services off the ground is to encourage customers and followers to share your content on social media. This amplifies your reach and helps more people discover your products or services.

6. Add High-quality Images

Images are a critical part of any eCommerce website, and Shopify is no exception. The good news is that many apps offer high-quality, professional product images for free (like Boost Sales). You’ll want to make sure your products are clearly visible and placed on a white or neutral background.

7. Write Product Reviews

Product reviews are hugely influential when it comes to conversion rates, and this is particularly true when you’re selling physical products. Encourage customers to leave reviews by providing review stars in your product description; don’t forget to respond to negative reviews with tact!

8. Utilize Keywords

Keyword research involves looking for high-volume keywords related to your business that have a low level of competition. It’s important to focus on specific keywords that reflect your business and avoid jargon or overly broad keywords that may not be relevant to what you sell.

Keyword research can seem like a daunting task if you’ve never done it before (or even if you have), but we recommend using a tool like Google Adwords Keyword Planner to help you get started.

9. Make Use of Descriptive URLs

Your website’s URL is another place where you can include keywords, and it’s also one of the first things that potential customers will see. For example, if you’re selling a yoga mat, your URL might be www.shopify.com/yoga-mats-1.

10. Use Schema Markup

Schema markup is code added to a website’s HTML that helps search engines provide more informative results to customers, and indicate relationships between different parts of your site or page. This can be a little tricky to set up, but it’s definitely worth the effort.

11. Add Social Media Buttons

Make it easy for customers to follow you on social media by adding social media buttons to your website. This gives customers a one-stop-shop for finding your latest updates, offers, and products.

12. Optimize Your Site for Mobile

More and more people are shopping on their mobile devices, so it’s important to make sure your Shopify site is optimized for mobile. Use a responsive theme, or create a separate mobile version of your site that’s easy to navigate on smaller screens.

13. Add a Blog

A blog is a great way to add fresh content to your website, and it can also help you establish yourself as an expert in your field. This is a great way to build trust and authority, and it can also help you connect with potential customers (and even drive sales).

14. Session Timer

One of the best ways to ensure that people buy from your store is to make sure they’re not just window shopping. Use a session timer to block access to your store after a certain amount of time, or after a certain number of pages have been viewed.

15. Offer Free Shipping

One of the best ways to increase your conversion rate is to offer free shipping. This is an attractive proposition for customers, and it can help you boost your average order value in the process.

16. Leverage Pinterest

Use Pinterest to boost your Shopify SEO and drive more traffic back to your site. This is a powerful platform if you choose the right terms, which means it’s worth doing some keyword research before you get started.

17. Personalize Your Emails

If you want to increase your conversion rate, you need to start by increasing your email open rate. One way to do this is to personalize your emails with the customer’s name. You can also use dynamic content blocks to show different content to customers based on their interests or previous purchases.

18. Promote Your Store on Social Media

Social media is a great way to promote your store and drive traffic back to your site. Make sure you post regularly and use images and videos to engage your audience.

19. Use Urgency in Your Messaging

Urgency can be a powerful tool for increasing your conversion rate. Use phrases like “while stocks last” or “limited time only” to make customers feel like they need to buy from your store now, instead of putting off their purchase until a later date.

20. Use Data for Pricing

If you want to increase conversions, you need to set competitive prices that reflect real market value. You can do this by using data to price your products in a way that’s fair and profitable for both you and your customers.

21. Test, Test, and Test Again

The only way to know what works is to test different strategies and see what happens. Try different tactics, measure the results, and make changes as needed.

22. Try a One-Page Checkout

If you want to increase your conversion rate, one of the best things you can do is decrease the number of steps between customers and their orders. Try using a one-page checkout so that customers have to provide less information at each step. This might seem daunting at first, but it’s a surefire way to drive conversions.

23. Offer Value-Added Services

You don’t always need to focus on the product itself—you can also use value-added services as a way to increase your conversion rates, and boost average order value at the same time. Some possibilities include warranties or guarantees, shipping and returns, customer service, and more.

24. Use Geo-Targeting

If you want to increase your conversion rate, you can use geo-targeting to show different content to customers based on their location. This is a great way to personalize the shopping experience for each customer, and it can also help you boost your SEO in the long run.

25. Involve Your Customers

A great way to increase conversions is to get customers involved with your brand, and you can do this using customer surveys or online communities that let them share their experiences and ideas with other shoppers. This kind of feedback loop can help you boost your conversion rate over time.

26. Test Your Headlines

If you want to increase your conversion rate, one of the best things you can do is fine-tune your headlines. This means writing multiple versions and testing them against each other to find out which ones work best. You should also test different types of content to explore what performs well for different audiences.

27. Boost Your Site Speed

If you want to increase your conversion rate, one of the easiest things you can do is boost site speed using a content delivery network (CDN). This can help you save bandwidth costs, improve SEO ranking, and ultimately drive more conversions to your store.

28. Customize Emails for Subscribers

One way to increase your conversion rate is to provide different content to subscribers than you do to non-subscribers. This can be done by using dynamic content blocks, or even just by sending different types of email based on how often someone has interacted with your brand.

29. Use Social Proof

If you want to increase your conversion rate, one of the best ways you can do this is by using social proof. This could come in the form of customer reviews, product ratings, or third-party endorsements.

30. Offer Multi-Currency Support

Multi-currency support allows customers to pay in their home currency with minimal fees. They can do this by using their bank cards or by taking advantage of low-cost money transfers. This is an easy way to make sure customers feel comfortable with their purchases, and it could also boost your conversion rate over time.

Conclusion

By focusing on these 30 ways to increase conversions, you can encourage more people to buy from your store. Try out a few of these tips and see how they work for you. Remember, always test different strategies to find what works best for your business.