Low on budget but high on seo ambitions? These tips can help

Constant growth in several players on the digital landscape has made it challenging for new businesses to compete and create a distinct position for them. If you also find yourself struggling to acquire a niche status in the digital arena, then this detailed guide can help you by simplifying and streamlining your journey. Here, we have mentioned some of the easy, economical yet effective Seo tips for marketers that you can execute independently without hiring any agency or professional:

Why hiring an SEO agency may not be the best option for you?

While businesses with a good budget can hire a good SEO agency to rank their site for the high potential keyword, it is not something that a small business or a startup may easily afford. More importantly, the SEO practice takes time to show tangible results and one needs to be ready to continually invest up to 5-6 months to see the results the SEO efforts are producing.

The new businesses or solo entrepreneurs might afford to invest for initially 2-3 months but due to the higher level of uncertainty and losses in the new businesses, the budget might burn out quicker than the projected timeline and they may find it difficult to continue paying the SEO agencies.

Besides, one may also buy SEO software’s like SEMRush or Ahrefs but purchasing their premium versions can be a pretty costly affair. 

Hire a freelancer instead of an SEO agency

As a small business, you can hire an SEO freelancer who works at a fraction of the cost charged by a full-fledged SEO agency. The downside however is that there is uncertainty about the deliverables and you are never sure about the professional commitment of freelancers.

An easy way to avoid such situations is to search the freelancing sites that have more stringent parameters to include only the high performers or professionals with a proven track record.

Upwork is quite a nice site where you can find such professionals and with some good search strategies, you can even hire freelancers at reasonably affordable rates. 

Gain SEO proficiency with some learning curve

With some learning curve, you can also conduct the keyword research on yr own without any dependents.

This way you will not only save precious dollars but also be able to take the best control over your SEO profile. Moreover, you would have direct knowledge about the present status of your SEO profile and how to optimize it for the best results. 

An easy way to use keywords for best RoI in a reasonable time

You don’t have the time to wait for several months before realizing the tangible SEO benefits or ranking improvement. So, it is best to follow the strategy that assures quicker results with modest efforts. Here is something that you can try:

Learn about the search intent

 Start by figuring out the search intent of the users as it determines the search keywords 

•       Navigational Keyword:Navigational keyword refers to the keywords that searcher enters into a search engine like Google or Bing to navigate to a particular webpage they are (generally) acquainted with. For instance, someone typing new York times in the Google search engine most probably knows that it is a reputed news magazine delivering high authority information.
•        Informational keyword: Informational keyword refers to a phrase that searcher enters for finding particular information. It may or may have some W’s terms like Who, what, or when. For instance- When was NYtimes established? Or one may also enter the NYtimes starting date. 
•        Transactional keyword: Transactional keyword refers to the phrase one enters for facilitating a purchase decision. It might be very specific or vague. For instance, one may type the latest version of the Apple iPhone or they may also enter the phrase like most sophisticated and advanced mobile phone version. 

Write articles that connect crucial points

There are several points that collectively influence the consumer psychology. By connecting these points strategically you can multiply the sales opportunities and increase conversion rate. For instance price, quality, durability and customer services are some points that people generally look for while making a buying decision.

Strategically include the right keywords in your website material

Once you have well researched the search intent tit becomes easier for you to optimize your content to strategically include those keywords to multiply the chances of appearing in the relevant searches. Keep in mind that the action words play an important role in this entire scheme. Someone entering the phrase like what is an iPhone? Would prefer to read an informative piece about the products. Search phrases like “iPhone 6 vs. iPhone 9” shows that the person is nearer to making a decision and has short-listed two versions. Probably they need just a little expert help before picking the ideal option between the two versions.

However, someone who types Buy iPhone6 online has already made up his mind and would just need to visit the product page and buy an iPhone online.

Depending upon these different intents you can optimize the content on specific WebPages of your site like blog page, shopping page, informative articles, and comparison between different products. 

Use competitor tracking tools 

One of the key concerns of businesses is how to start or design a robust SEO strategy. An easy solution to do this is to study and research your nearest competitors. There are different tools- both free and paid ones that help you access the key stats, strategies, and outcomes of the SEO activities by your competitors.

After some learning curve, you would be able to use those tools efficiently and accordingly design your strategy to pace ahead of your competitors. Along with that you should also consider using WordPress CMS  for quickly making changes as per the requirements.

Conclusion

While every business wants to enjoy a great reputation in digital arena, not all have the massive resources to spend on SEO or digital marketing. However, with some smart strategies and narrowing down their foucs on specific points even the smaller businesses can achieve great results without spending hefty amounts on digital marketing. In this post we presented some of the tips on achieving maximum RoI with modest investment.